Track your customers' online journey to convert more leads.
Clever tracking code embedded in your website changes the phone number displayed depending on the lead source of the visitor, giving you greater insights and allowing you to close the gap between your phone calls and the online advertising that generated them.
When your customers reach for the phone, online analytics is blind to that offline action. Placing AVANSER’s dynamic insertion script on to your website allows you to capture the offline calls made by your clients and add them to the rich online data you acquired during their visit to your site, eliminating that blind spot. Alongside integrations into Google Analytics and Google AdWords, as well as many other platforms (link to integration page), AVANSER’s call data allows you to focus more on the advertising that results in conversions.
Medium Level Tracking – Interested in seeing which type of advertising is working for you? Paid search, SEO, referral, display? Cost-effective and reliable, AVANSER’s dynamic insertion script can achieve this with minimal numbers required.
Campaign Level Tracking – Want to go that extra step? AVNASER’s dynamic insertion script can help you track all of your individual campaigns, letting you know exactly which campaigns are generating the most leads and which are not getting your customers to your door. With a few extra numbers, each campaign can be tracked accurately.
Session Level Tracking – Do you need to follow the complete customer journey? AVANSER’s dynamic insertion script can swap in unique numbers not just for the medium or campaign, but for each visitor on-site. This not only allows you to see what advertising is working for you but exactly which clients are calling, allowing you to look through the customer journey and see exactly what is driving their business.
Mix and Match Tracking – Don’t settle for just one solution. Do you have a special campaign that you would like to single out? Want to see the customer journey just for your paid search? AVANSER’s dynamic insertion script can accommodate any combination of solutions to suit your needs.
Get in touch with our Sales Team today to discuss how we can help your business
Uncover which marketing activities drive sales inquiries.
Get access to all of your valuable call data in one place
Get insight into how calls are handled by your team.